AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Android in Mexico: Q1 2022
In Q1 2022, HBO Max, Netflix, Disney+, Amazon Prime Video, and Tubi led the Film & Television category on Android in Mexico, showcasing varied trends in downloads, revenue, and active users.
In the first quarter of 2022, the Film & Television category on the Android platform in Mexico saw notable performances from HBO Max: Stream TV & Movies, Netflix, Disney+, Amazon Prime Video, and Tubi: Free Movies & Live TV. Below, we delve into the weekly trends in downloads, revenue, and active users for these top apps.
HBO Max: Stream TV & Movies from WarnerMedia Global Digital Services, LLC exhibited a steady performance. Weekly revenue peaked at approximately $47K during the last week of December 2021 and fluctuated around $35K to $41K for the rest of the quarter. Downloads were highest in the first week of January at 219K and saw a general decline, ending March with around 119K. Active users started at about 1M and gradually decreased to 790K by the end of March.
Netflix, published by Netflix, Inc., did not generate revenue through the app store but maintained strong download numbers, starting at 233K in late December and tapering to 143K by the end of March. Active users saw a decline from 13.3M at the start of the quarter to 10.6M by the end.
Disney+ by Disney showed a consistent performance in revenue and downloads. Weekly revenue started at $62K and maintained a range between $50K and $60K throughout the quarter. Downloads were relatively stable with a peak of 216K in mid-March. Active users fluctuated but ended the quarter at approximately 1.4M.
Amazon Prime Video from Amazon Mobile LLC had minimal revenue activities, peaking at $19 in early January. Downloads saw an upward trend, starting at 114K and reaching 193K by early March. Active users experienced a slight decline from 1.25M in late December to around 1.04M by the end of March.
Lastly, Tubi: Free Movies & Live TV by Tubi TV did not generate revenue but had a varied download trend. Starting at 190K in late December, downloads dipped mid-quarter and then rose to 141K by the end of March. Active users started at 783K and showed some fluctuation, ending the quarter with 680K.
These insights highlight the dynamic nature of user engagement and revenue generation in the Film & Television app category. For more detailed insights and data, visit Sensor Tower.